Carmoola

Tone of Voice | Messaging

Carmoola is reinventing how we pay for cars. It frees people from clunky finance processes so they can drive off with the window down and the wind in their hair.

At Koto, I created a Tone of Voice with three principle: Take the direct route; Add car-loads of charisma; and Be a driver for inspiration. The messaging communicates the freedom of cruising through car finance and hitting the open road.