PROJECT RED-S

Strategy | Strapline | Tone of Voice | Messaging

Relative Energy Deficiency in Sport is a condition that, for too long, has been ignored or swept under the rug by the sports industry. Project RED-S, founded by former GB athlete, Pippa Woolven, is here to change that.

We set out to create the first, and fastest-growing, digital clubhouse for RED-S awareness, prevention and support. The tone of voice and messaging communicates this new training ground for sustainable performance. Where, instead of winning at all costs winning, it’s about winning without compromise.